Staff Development
Introduction to Social Media Marketing
30 mins CPD
Video
80% required to pass
Relevant for roles:
Practice Manager, Receptionist / Client Care Advisor, Veterinary Care Assistant, Veterinary Nurse
Course Details
Social media is often the first place pet owners go to find and assess a veterinary practice. This short course introduces the fundamentals of social media marketing for veterinary teams, showing you how to use platforms like Facebook and Instagram to engage clients, build trust and attract new pet owners.
You will learn how to set clear goals, choose the right channels for your practice and create a simple, focused plan that you can actually implement alongside busy clinic work.
Objectives
- Explain why social media is important for connecting with existing clients and reaching new ones.
- Identify the main social media platforms used by pet owners and when to use each one.
- Set effective SMART goals for your social media activity.
- Define your practice’s key audiences and tailor content to their needs.
- Outline the basics of analytics, so you can see what is working and refine your strategy over time.