Marketing Veterinary Practices
Relevant for roles:
Practice Manager
Course Details
This short course takes a look at client satisfaction from the point of view of macro and micro marketing. It also includes a webinar on how to prevent and resolve the most common complaints in veterinary practice. The first webinar looks at macro-marketing, i.e. how to attract clients. This covers 35 variables that veterinary practices should consider to do this.The second webinar looks at micro-marketing, i.e. how veterinary practices can define, track, and drive the average spend per client per annum. The final webinar discusses how to prevent and resolve the six most common complaints in veterinary practice.
You will be presented with a course module followed by an assessment.
- If you achieve 80% or more, you pass the course and will receive a printable certificate. If you do not pass, you will have the opportunity to review the content and retake the assessment when you feel confident.
Aims
This course is relevant to those involved in marketing a veterinary practice. It covers macro and micro marketing, as well as how to prevent and resolve common complaints.
Objectives
During this course learners will be able to:
- Understand the importance of marketing your practice.
- Be aware of the different techniques available to market veterinary practices.
- Understand the pros and cons of each technique.
- Know how to handle complaints.