Case Study

NHS Chorley Road PCN recommends Practice365 to PCNs looking to enhance their digital engagement

What did Chorley Road PCN choose Practice365?

Chorley Road PCN faced several challenges with their existing digital infrastructure. The primary issues included inconsistent user experiences across different practice websites, outdated information, and difficulty in website management. An audit by Greater Manchester ICB highlighted the need for improvement, prompting the PCN to seek a solution that offered:

  • Uniformity across websites for a consistent patient experience.
  • A modern, user-friendly interface.
  • Easy management and updating capabilities.
  • A digital-first approach, positioning the website as the primary point of contact for patients.

Practice365 emerged as the ideal solution based on positive word-of-mouth recommendations, professional and friendly engagement from the team, clear design, free training, and cost-effectiveness compared to other products on the market.

The Implementation

The transition to Practice365 was a meticulous process due to the need for consistency while retaining practice-specific details. The implementation was supported by weekly meetings with Chorley Road PCN’s Practice365 Account Manager, whose patience and expertise were invaluable.

All old content was migrated, and the design across all websites was standardised, with practice-specific details, such as veteran-specific information, incorporated where necessary.

Despite taking longer than expected, the process benefited from the robust support and training provided by the team, ensuring smooth migration, effective setup and compliance with the Greater Manchester Audit tool.

Going forward, Chorley Road PCN has leveraged the support of Care Coordinators who were involved in the website design, and will ultimately take responsibility for website management.

The Benefits

Since implementing Practice365, Chorley Road PCN has achieved its primary objective of creating a consistent and user-friendly website experience across all five practices. The process for updating website content has been greatly streamlined, with a care coordinator now managing the ongoing updates of news feeds, ensuring current and relevant information is always available.

Chorley Road PCN has seen improved patient engagement through the integration of digital-first tools like eConsult and new patient registration forms, whilst patient self-help resources and access to generic information on topics such as mental health have been greatly enhanced – filling gaps identified during the audit. The PCN is now also able to assess the traffic on the website, which wasn’t possible on the previous websites.

Since the transition, patients and staff have been equally positive in their feedback, noting the ease of use, modern look, and improved access to important information.

Feedback

The feedback from Chorley Road PCN has been overwhelmingly positive. Patients have appreciated the updated, easy-to-use websites that provide current health information and advice. Staff have highlighted the improved usability and organisation, which have facilitated better patient interaction and website management.

For other PCNs considering a similar transition, Chorley Road PCN recommends engaging with a dedicated and knowledgeable team during the implementation process, to ensure that the solution aligns with both patient needs and internal management capabilities.

Taking advantage of training sessions and ongoing support will maximise the new system’s benefits, so careful consideration of the needs of various stakeholders, including patients and staff, will create a comprehensive and user-friendly digital experience.

Further Information

To find out more about Practice365 and how your PCN can benefit, visit our website, or book a demo.

Chorley Road Primary Care Network (PCN) is one of the PCNs in the Bolton neighbourhood, part of the Greater Manchester Integrated Care Board (ICB). Managed by the GP Federation, the network comprises five practices, serving approximately 33,800 patients within a relatively small geographical area. The diverse patient population and close-knit community necessitated a consistent and unified approach to digital engagement and patient interaction across the practices.